ModelCraft

Learn how businesses behave, how financial statements reflect reality, and how to build clean, structured financial models. Pick a preset company or create a custom workspace.

Demo Companies

Pre-built financial snapshots with stories, KPIs, and news scenarios. Great for learning.

Northstar Metrics
SaaS

Northstar Metrics is a B2B SaaS company that sells an analytics platform to mid-market companies. The company has reached $45M ARR and is growing 35% year-over-year. Founded five years ago and backed by a Series C round, Northstar has strong product-market fit in its core mid-market segment. However, a strategic push into the enterprise is producing longer sales cycles and higher customer acquisition costs that are beginning to pressure unit economics.

Rule of 40: 47
Net Revenue Retention: 115%
Monthly Gross Churn: 1.8%
CAC Payback: 18 months
Granite Fiber BuildCo
Project Finance / Infrastructure

Granite Fiber BuildCo is a special purpose vehicle constructing a 200 km fiber optic network in a mid-sized US metro area. The total capex budget is $180M spread over 30 months, with revenue ramp beginning six months before the commercial operation date as early subscribers connect. The project is financed with a 75/25 debt-to-equity split, using a construction facility that converts to a fully amortizing term loan at COD. Managing capex phasing and ensuring DSCR covenants are met post-conversion are the central modeling challenges.

Capex Variance: 0%
DSCR (Target): 1.35x
Debt / Equity: 75 / 25
Cash Available: $22M
Harbor & Pine
Retail / eCom

Harbor & Pine is a direct-to-consumer lifestyle brand with 12 physical retail stores and a fast-growing ecommerce channel. The company generates $85M in annual revenue, growing at 15%, and is known for quality outdoor and home goods. The business is inventory-heavy with significant seasonality: Q4 accounts for roughly 35% of annual sales. Harbor & Pine recently launched a wholesale channel to department stores, which promises scale but introduces new margin and working-capital dynamics.

Gross Margin: 58%
Inventory Days: 95 days
Cash Conversion Cycle: 80 days
Return Rate: 12%
Atlas Field Services
Industrial / Services

Atlas Field Services is an industrial services company providing equipment maintenance, calibration, and field repair to oil & gas and manufacturing clients. With $120M in revenue growing at 8%, the company deploys 800 field technicians across the southern US. The business is labor-intensive and highly sensitive to utilization rates: each percentage point of utilization change swings EBITDA by roughly $1.5M. Atlas recently won a three-year master services agreement with a major refiner that provides a revenue floor but also commits headcount.

Utilization Rate: 82%
Labor % of Revenue: 55%
Gross Margin: 35%
EBITDA Margin: 15%

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